PSG vs Arsenal: Premium Beer Brand Heineken® Gives Football Fans A UCL Lifetime Experience At Quiver Kilimani

_{Fans enjoy the thrilling UCL Final pitting Arsenal against PSG at Quiver Kilimani courtesy of premieum beer brand Heineken® on Saturday night. PHOTO QUIVER KILIMANI}

Erick Ochieng/ Mellanie Mwangoo

NAIROBI, Kenya- Football fans from all walks of life turned up in large numbers at various locations across the country on Saturday night to watch the thrilling UEFA Champions League (UCL) final pitting PSG versus Arsenal courtesy of Beer brand Heineken®, through the Kenya Wine Agencies Limited (KWAL).

In Nairobi, Quiver Kilimani was full to the brim as revelers enjoyed the mouthwatering clash that left PSG fans in delirium and their opposite spectators dejected after Arsenal lost the highly intensive encounter 4-3 on post-match penalties. The two European club giants had battled to a 1-1 draw in regulation.

“It’s my first time watching a UCL final. I’m thrilled. I didn’t expect to meet so many people here. I like the ambience here and the chilled Heineken beer I have been taking is really slapping. I’m on cloud nine. I’m also happy that the side I was supporting won,” PSG fan Midred Achieng told sportsdesk.co.ke.

Kimani Muigai who hails from Kibera noted that there was no way he could have watched the match at home where he also has a very big screen fixed on his wall.

“This final was so huge. It really needed an exciting party like this, I’m glad that Heineken came to the rescue. I have enjoyed a lot, made good friendships, danced myself out despite my side Arsenal losing the match. We hope to rise like the phoenix in coming seasons,” noted Muigai.

The fans sang and danced to Bien and Ali Kiba’s current banger Finale that was crooned by the DJs at intervals during the game.

The revelers enjoyed great Heineken giveaways which were won through quick fires and other various purchases.

_{Fans enjoy the thrilling UCL Final pitting Arsenal against PSG at Quiver Kilimani courtesy of premieum beer brand Heineken® on Saturday night. PHOTO QUIVER KILIMANI}

Apart from Quiver Kilimani, Heineken had mother of all watch parties at Capital Noir along Kiambu Road where various artistes like Femi One brought the roof down.

Other viewing locations by the premium beer that had a successful marketing campaign in the season dubbed Fans Have More Friends and launched in April, included Covo Thika Road, Kisumu – Berlin Lounge, Nakuru – Space Next Door, Mombasa – Alcapone Nyali and Eldoret – Baniyas.

The Heineken events also featured other leading artistes like _Nameless, P-unit, Okello Max, Iyaani, Mejja, Jua Cali and MR Lenny.

The artistes brought a vibrant and fun-filled lifestyle at the events where fans also sampled their favorite delicacies.

Meanwhile Fans Have More Friends is a global marketing campaign launched by Heineken® in January this year, and is about encouraging fans to make new friends and connect when watching a game of football. It is premised on the concept of fandom, where sports and especially football fans converge in a community defined by a shared passion for the game.

Heineken® Senior Brand Manager at KWAL, Prudence Mutembei, said the fandom campaign by Heineken® had drawn large numbers of local football fans to their favorite entertainment spots to cheer on their teams with friends.

“The fandom campaign by Heineken® has helped redefine the UEFA Champions League experience in Kenya by transforming match watching into moments of real connection, moving from just being fans into being friends.”

Mutembei said the campaign had so far staged _60 fan activations_ in Nairobi, Mombasa, Nakuru, Kisumu, Eldoret and Meru, attracting hundreds of fans to view one of the world’s biggest football tournaments together.

_{Fans enjoy the thrilling UCL Final pitting Arsenal against PSG at Quiver Kilimani courtesy of premieum beer brand Heineken® on Saturday night. PHOTO QUIVER KILIMANI}

For the Finals, Heineken had decided to give every Kenyan adult football lover an amazing football experience by preparing and planning epic experiences across major football spots nationally.

Mutembei Prudence the senior brand manager had called out to all football fans to turn up in large numbers, to connect with new friends and enjoy an unforgettable night of UEFA Finals courtesy of Heineken® and KWAL.

The Fans Have More Friends campaign is based on research by Heineken® showing that 75% of fans say their fandom has helped them meet new people while 59% say it has led to some of their closest friendships. 72% of football fans say language is not barrier to making “football mates” in a bar, signaling the powerful impact of football in bringing people together.

Heineken® is a global beer brand marketed in Kenya by KWAL as an alcoholic lager and, Heineken® 0.0, a non-alcoholic version.