ABSA Bank Unveils New Deposit And Win Campaign As Premier League Season Reaches Fever Pitch

ABSA logo launch at KICC. PHOTO/ABSA

NAIROBI, Kenya – Absa Bank Kenya has today launched a three-month Deposit and Win campaign dubbed Shinda Milli na Absa Assist aimed at encouraging Kenyans to save as they enjoy the ongoing Premier League season. 

The campaign, part of Absa’s customer activations as the Official Banking Partner of the Premier League in Africa, will give three Kenyans a chance to win a monthly grand prize of KES 1 million, with over 100 winners set to walk away with guaranteed daily, weekly, and biweekly wins of up to KES 250,000.

The new promotion comes just a few days after the bank raised the interest rate on deposits in the Absa Digital Savings account to 10% per year, up from 9% per year, commencing December 12, 2023, and valid until the end of March 2024.

ABSA Bank’s Senior Product Manager Danstan Ndungi and Juja Branch Manager Joyce Macharia handover KES 1 million cheque to Wilson Kinyua for winning the bank’s Imarika na Assist ya Mita promotion. PHOTO/ABSA

Speaking about the campaign, Absa Bank’s Head of Liabilities, Simon Gachahi, said: “Through this sponsorship, we are connecting deeply with Kenyans and our customers through football—one of the most loved and followed sports in the country. We share the passion and excitement of the Premier League through activations, events, and exclusive experiences with legends and players, not just locally but across the continent.”

The Bank has a long-standing commitment to nurturing sports in the country, recognizing the vital role it plays in society. Over the last decade, Absa Bank has invested over KES 1.2 billion in Kenya’s sports sector, spanning athletics, football (through the Premier League sponsorship), and golf.

“Through this campaign, we are empowering Kenyans in retail or business with the financial assist, just like in football, to achieve their goals and aspirations. Our long-term aim is to strengthen our relationships with our customers where they can benefit from their deposits and hard-earned savings,” he added.

ABSA logo launch at the office Headquarters. PHOTO/ABSA

The exciting prizes are as follows:

●        Daily Draws: 90 lucky winners will walk away with KES 10,000 each.

●        Weekly Draws: 12 winners will enjoy a generous prize of KES 50,000.

●        Bi-Weekly Draws: 6 participants stand a chance to win an impressive KES 250,000.

●        Monthly Grand Prize: One fortunate winner will secure an impressive KES 1,000,000.

To participate, Kenyans are encouraged to open a current or savings accounts with Absa Bank Kenya and start depositing to qualify for the daily, weekly, biweekly, and monthly draws. Deposits can be made conveniently at any time through various channels, including M-Pesa Playbill 303030, cash-accepting ATMs, Absa branches, and Postbank outlets, our agency banking partners.

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