TECNO Hosts Football Fans To Exclusive AFCON Watch Parties In Nairobi
Tecno brand ambassadors pose for a photo at the AFCON watch party hosted by Tecno in Kilimani, Nairobi. PHOTO/ TECNO
TECNO is the Official Global Partner of the Africa Cup of Nations (AFCON) 2025 and 2027
NAIROBI, Kenya – Yesterday, TECNO hosted exclusive AFCON watch parties for football fans, as well as sports and lifestyle journalists, in Nairobi as the tournament’s quarter-final action intensified in Morocco.
The event featured live screenings of two high-stakes quarter-final clashes, Mali vs Senegal and host nation Morocco vs Cameroon, set in a vibrant and engaging atmosphere that celebrated African football, culture, and shared fan base.
The events reflected how AFCON has evolved into more than just a football tournament, becoming a social and cultural moment that brings communities together across the continent.
As AFCON continued to dominate screens and conversations across Africa, TECNO used the quarter finals stage and fan engagements to demonstrate how smartphones are evolving from passive viewing devices into intelligent companions that analyze, contextualize, and enhance the football experience.
Speaking during the watch parties, Mildred Agoya, a TECNO brand representative highlighted the significance of hosting the fan experiences and TECNO’s role in African football:
“These watch parties are our way of celebrating AFCON with football fans and the media who help tell Africa’s football stories every day. As the Official Global Partner and title sponsor of AFCON 2025 and 2027, TECNO is proud to support the tournament not just on the pitch, but through experiences that bring fans closer to the game. We are also excited to showcase ELLA AI features developed specifically for AFCON, designed to help fans understand matches better and enjoy features that improve everyday life.”
From left: Marinus Mang’oli, Roy Kanyi, Ian Duncan, and Mildred Agoya of Tecno take a selfie during the AFCON watch party hosted by Tecno in Kilimani, Nairobi. PHOTO/ TECNO
In addition to live match viewing, the guests experienced ELLA AI Coach, TECNO’s proprietary artificial intelligence assistant enhanced specifically for AFCON. The AI features demonstrated how smartphones are becoming active companions for football fans rather than passive viewing devices. TECNO showcased a suite of AI-powered features including those developed specifically for AFCON:
● Match Decoder – ELLA AI analyzes team formations, past performance, and match dynamics to provide intelligent insights into upcoming games. For Kenyan fans who enjoy debating tactics, line-ups, and likely outcomes, Match Decoder adds informed context to football conversations at home, in matatus, offices, and watch parties.
● Snap-and-Know – By simply taking a photo of a match fixture on TV, a poster, or a WhatsApp flyer, ELLA AI instantly provides accurate match details including kick-off time, date, and stadium. This feature supports Kenyans juggling work, family, and social commitments, ensuring they never miss a key AFCON match.
● Daily Highlights – For fans who may not watch every match live, ELLA AI delivers concise daily summaries and key moments from completed games. Whether on a lunch break, in traffic, or between meetings, Kenyan users can stay up to date with AFCON without interrupting their routines.
● StarCam – StarCam adds a playful, social layer to football fandom, allowing users to creatively place themselves alongside celebrities and public figures as if they are watching the match together. Designed for social sharing, the feature captures Kenya’s vibrant digital culture and love for expressive storytelling around football.
The features reflected how African fans engage with football today, through discussion, social sharing, and on-the-go consumption.
Beyond the match itself, the event offered media interaction opportunities, lifestyle content moments, and a relaxed environment to experience how TECNO blends football intelligence, culture, and everyday convenience through its AI-powered smartphones.
“It was refreshing to be part of engaging and well-curated AFCON watch parties where journalists, bloggers, and football fans could come together to enjoy the games and exchange ideas. The experience felt inclusive and thoughtfully designed, making it a great environment to enjoy football while exploring how technology is enhancing the fan experience.” Said Mac Otani, CEO Swala Nyeti.
Tecno brand ambassadors pose for a photo at the AFCON watch party hosted by Tecno in Kilimani, Nairobi. PHOTO/ TECNO
Throughout the AFCON football games period, TECNO brought together football fans, journalists, content creators, and football enthusiasts at various entertainment joints in Nairobi and Think for immersive live match-viewing experiences.
The watch party forms part of TECNO’s broader AFCON engagement strategy, which integrates technology into fan experiences both on the ground and across digital platforms throughout the tournament.
As AFCON entered its decisive stages, TECNO continued to demonstrate how intelligent technology can deepen fan engagement, simplify access to information, and capture the emotion that defines African football.
