Safaricom Announces Sh 5 Million Sponsorship For The 56th Edition Of Magical Kenya Open

_{Victor Odada, head of payments at Safaricom hands over a cheque worth KES 5 million to the Magical Kenya Open team for the tournament at Muthaiga Golf Club. PHOTO/ SAFARICOM}

NAIROBI, Kenya- Safaricom has announced a sponsorship of KES 5 million for the 2025 Magical Kenya Open (MKO) tournament, set to take place from Thursday 20th to Sunday 23rd February 2025 at the Muthaiga Golf Club in Nairobi.

As the official technology partner, Safaricom will provide high internet connectivity through the provision of a Cell on Wheels (COW) on ground to support live broadcasting, 4G enabled scoring devices, and airtime to ensure streamlined communication throughout the globally recognised event.

“As we mark 25 years of transforming lives, we continue to be at the forefront when it comes to supporting sports in Kenya. For over a decade now, we have supported this event, demonstrating our commitment to supporting talent and growing golf in Kenya.

We are excited to showcase our superior 4G and 5G connectivity to Kenyans and the world at the 2025 Magical Kenya Open and wish all our Kenyan players all the best,” said Dr. Peter Ndegwa, Safaricom CEO.

The four-day tournament will feature 150 participants, including 19 Kenyans (thirteen professionals, four amateurs, and two juniors). Among the key Kenyan players are Njoroge Kibugu, Balala Adel, Njoroge Samuel, Lejirma John, Daniel Nduva, David Wakhu, Michael Karanga, Shashwat Harish, Greg Snow, Njogu Simon, Edwin Mudanyi, Dismas Indiza, William Odek, Riz Charania, and many others.

“Safaricom, as one of the largest telecommunications companies in East Africa, has been integral in supporting the growth of sports, including golf. We are immensely grateful for their unwavering support and long-standing partnership over the years.

Safaricom’s commitment to the development of sports has truly made a significant impact on our community. Safaricom’s sponsorship will go a long way in ensuring we have a successful and Magical Kenya Open event.

“We believe that Safaricom’s continued support will also help nurture and grow the sport of golf.” Ronald Kibaara, Commercial Director, Magical Kenya Open.

This year’s tournament, which is part of the DP World Tour, boasts an impressive prize purse of $2.5 million, making it a fiercely competitive event in the golfing calendar.

Safaricom continues to support sports as a key passion point in its mission to transform
lives.