KBL And Rhino Charge Unveil Renewed Partnership For Environmental Conservation  

_{Left to Right: Group Corporate Relations Director, EABL, Eric Kiniti and Head of Beer, Joanne Looby pose inside Rhino Charge Car No. 19, of the Bush Babes team, one of the teams sponsored by White Cap, during the unveiling of a partnership between the White Cap brand and the 2024 Rhino Charge, scheduled to take place on 1 June. PHOTO/ KBL}

NAIROBI, Kenya-Kenya Breweries Limited (KBL), through its heritage brand, White Cap Lager, is proud to announce a renewal of its partnership with the annual Rhino Charge, a motorsport event dedicated to raising funds for environmental conservation. White Cap will sponsor three teams participating in the 2024 Rhino Charge, reaffirming its commitment to environmental sustainability.

Rhino Charge 2024 will take place on 1 June in Kajiado County and is renowned for its unique blend of adrenaline-fueled off-road racing and environmental stewardship. It serves as a platform to raise vital funds for the conservation of Kenya’s water catchment areas and ecosystems. KBL’s partnership with its organisers, the Rhino Ark Charitable Trust, underscores its dedication to protecting the natural heritage of Kenya for future generations.

Eric Kiniti, Group Corporate Relations Director of East African Breweries Limited, expressed his enthusiasm for the partnership, stating, “At KBL, we believe in the power of collective action to drive positive change. By partnering with the Rhino Charge, we are not only supporting a thrilling motorsport event but also contributing to the preservation of our environment.”

_{^{Left to Right: Head of Commercial and Customer Marketing at Kenya Breweries Limited (KBL) Nduku Wamakau, Rhino Ark Charitable Trust Public Relations Officer, Zach Okoth and Head of Marketing – Beer at KBL, Joanne Looby pose after the ceremonial tree-planting after the unveiling of a partnership between the White Cap brand and the 2024 Rhino Charge, scheduled to take place on 1 June. PHOTO/}} KBL

The partnership comes in the wake of the company’s active position in championing sustainable impact throughout all its brands. Whitecap in specific has taken up specific role in sensitization and preservation of water catchment areas, a key competent of the brands’ consumer engagement strategy for the foreseeable future.

The three White Cap sponsored teams for the 2024 Rhino Charge, each representing the spirit of conservation and camaraderie, are:  

• Car No. 25, also known as the Charging Hippos. This team features Sam Jethwa at the heart of it, a paraplegic driver who does not let his condition hinder him in any way, competing not only in the Rhino Charge, but also in the East Africa Safari Classic Rally.
• Car No. 19, the Bush Babes, is a formidable all-ladies team, who have taken part in the charge for more than 15 years.
• Car No. 46, the Geco Tribe Chargers, which is a team with a passion for adventure and a commitment to conservation, the Geco Tribe Chargers represent the diverse tapestry of Kenya’s landscape and wildlife.

^{The White Cap Brand Teams pose with Rhino Charge Car No. 19, of the Bush Babes team, one of the teams sponsored by White Cap, during the unveiling of a partnership between the White Cap brand and the 2024 Rhino Charge, scheduled to take place on 1 June. PHOTO/ KBL}

As part of its sponsorship, White Cap Lager will provide financial support, equipment, and logistical assistance to the sponsored teams, empowering them to navigate the rugged terrain of the Rhino Charge while promoting the message of environmental conservation.

Said Kate Mwangi, speaking on behalf of the Rhino Ark Charitable Trust: “To date, the Rhino Ark Charitable Trust has made significant strides in conservation efforts. With accumulated sum of Sh1.9 billion over 34 years, we have been able to oversee the construction and upkeep of 710 kilometers of electric fences which in turn has significantly reduced human-wildlife conflict in mountain ecosystems. Approximately 85,000 households have been the direct beneficiaries of this projects.  

The partnership between KBL and the Rhino Charge reflects a shared vision of safeguarding Kenya’s natural heritage and promoting sustainable development. Together, we can make a tangible difference in the preservation of our environment.

More than 60 teams from Kenya and beyond are registered for this year’s Rhino Charge.